REE Automotive Ltd. is at the forefront of automotive technology, developing cutting-edge platforms that serve as the foundation for the next generation of zero-emission vehicles. The company’s innovative EV architectures are designed to offer maximum design flexibility, allowing automakers, original equipment manufacturers (OEMs), logistics and delivery fleet operators, Mobility-as-a-Service providers, and emerging mobility companies to create electric and autonomous vehicles tailored to their specific business needs.
By leveraging its advanced technology, REE Automotive enables its clients to significantly reduce their time-to-market, lower the total cost of ownership, and meet stringent zero-carbon regulations. The company operates through two main business segments: the REE segment and the Softwheel segment.
Innovative EV Platform Development
The REE segment focuses on the development of the company’s core technology—its modular electric vehicle platform. This revolutionary platform integrates all critical vehicle components, such as steering, braking, suspension, powertrain, and control, directly into the wheel arches, freeing up more space for cargo and passengers. This unique approach not only enhances vehicle efficiency but also simplifies manufacturing processes, allowing companies to rapidly deploy new vehicle models without the constraints of traditional chassis designs.
Softwheel Segment: Advanced Mobility Solutions
The Softwheel segment was dedicated to the production and sale of innovative wheels designed to improve ride comfort and efficiency for personal mobility applications. These advanced wheel technologies were developed to enhance suspension and shock absorption, catering to a wide range of mobility needs, including electric wheelchairs and bicycles. While REE Automotive’s primary focus remains on electric vehicle platforms, the Softwheel segment reflected the company’s commitment to pioneering advancements in the broader mobility sector.
Company Origins and Vision
Founded on January 16, 2011, by Daniel Barel and Ahishay Sardes, REE Automotive is headquartered in Kibbutz, Israel. Since its inception, the company has been dedicated to reshaping the future of transportation by developing scalable, sustainable, and highly customizable EV platforms. By offering modular solutions that adapt to diverse industry needs, REE Automotive is playing a crucial role in accelerating the adoption of electric and autonomous vehicles worldwide.
As the demand for sustainable mobility continues to grow, REE Automotive remains committed to driving innovation, efficiency, and environmental responsibility in the automotive sector. Through its groundbreaking technology, the company is helping to define the future of zero-emission transportation.
